My experience fits quite nicely into four main categories: 
‍

1.

Digital Strategy & Growth, Business Development, Marketing Campaigns, Digital Transformation, Paid Search, A/B Testing
Digital marketing plans, PPC, scheduling, content strategies, content plans, SEM, SEO, Agile project management, promotions, value-add campaigns, acquisition campaigns, target audience research & development strategies.
11+ years

2.

UX, CX & UI Experience Design, Journey Mapping, Data Analysis, Usability, Research, Adaptive Design
Holistic analytics, data analysis, customer insights, software, systems & processes analysis, brainstorming, activations, iterative design and dev.
5+ years

3.

Visual & Conceptual Design, Art Direction, Artworking, Advertising, Social Media, Copywriting
Conceptual development, script writing, creative copywriting, editing, videography, keyframes, animation management, product lifecycle execution, print & digital media, social collaborations & content.
12+ years

4.

Team & Project Management, Creative Training Facilitation, Change Management
Senior lead, training, internal culture, Tone of Voice creation, improvements to comms and transparency, mentoring, reporting & stakeholder engagement.
6+ years

Career Milestones

CURRENT TRAINING MODULES & UPCOMING learning
  • Emerging Leaders Program
    Swinburne (onsite)
    Specialisation Module: Artificial Intelligence in Marketing
    University of Virginia (remote: Nov - Dec 2023)
  • Digital Leadership and Digital Strategy Execution
    Digital Marketing Institute (remote: Nov - Dec 2023)
  • Transformational Leadership for Inclusive Innovation
    University of Toronto (remote: Nov 2023)
  • Gender and Sexuality: Diversity and Inclusion in the Workplace
    University of Pittsburgh (remote: Nov - Dec 2023)
PREVIOUS STUDIES
  • HCD (Human Centered Design)
    University of California San Diego (remote)
  • Accessibility & Inclusive Design
    University of Illinois at Urbana-Champaign, School of Information Sciences (remote)
  • Designing User Interfaces and Experiences (UI/UX)
    IBM - (remote)
  • Creativity, Innovation and Transformation
    Penn State University (remote)
  • Work with Components in Figma
  • Create Customer Personas in Canva
  • Optimise Digital Experiences with Service Blueprints in Miro
  • Create Personas to Represent Targeted Users in Miro
  • Build Inclusive User Personas in Miro
  • User Experience (UX) Design in Miro
  • Identify UX Opportunities with Service Blueprints in Miro
  • User Experience Design with Disney Creative Strategy in Miro
    Freedom Learning Group - (remote)
  • Drawing, Painting & Printmaking Intensive
    DRAW Brighton, UK (onsite 2016-2017)
  • Future of Sustainable Energy Design
    Stanford University (remote)
  • Royal Drawing School, London
    Drawing Intensives: Transcribing the Masters at the National Gallery with Anne Dowker, Animals in Art with Henry Gibbons-Guy, Drawing Urban London, (onsite 2011)
  • Experimental Art Intensive
    VCA (Victorian College of the Arts) (onsite 2010)
  • Graphic Design Typography Intensive
    RMIT Royal Melbourne Institute of Technology (onsite 2010)
  • Gordon Institute of Science and Technology
    Cert 2, 3, 4 Multimedia Design (2003-2007) + Adv Diploma as On-site Traineeship with Infosync and GSAT Gordon Science & Technology

Software Experience

Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, XD, After Effects, Premier, Rush, Figma, Canva  Project

Workflow & UX: Monday.com, Trello, Asana, Slack, ClickUp, Wrike, Miro, Jira, Salesforce, Agile  

E-commerce: Shopify, Shopify Plus, Wordpress, WIX, Webflow, Squarespace, Magento (Adobe Commerce)  

Email Marketing: Klaviyo, Campaign Monitor, Mailchimp, Constant Contact, Shopify Email Marketing  

Web and AI: GA4, SEMrush, html, Nielson, Midjourney, various in-house CMS and custom CRM, ChatGPT  

Social Media and Ads: Sked, hootsuite, Sprout, falcon.io (Brandwatch), Meta Business Suite and Ads Manager, Google Ad Suite, Hubspot, Sendible, Keyhole, CapCut, Facebook, Instagram, TikTok, Reddit AMA  

Microsoft Suite: Word, Excel, Powerpoint, Outlook 365, Copilot  

Misc: Google Docs, Teams, Zoom, Dropbox, TeamViewer, Acrobat, Skype, Smartsheet, MYOB, SAP

Professional Development