Robust strategies, research, design, content creation, captions, usability, collaborations, analytics, targeting & advertising.
Case Study: The brief was to develop this copy "Rosario Interdonato is a 3rd gen water filtration specialist, talk about coffee water combo" along with one low-res photo of the product on a drab kitchen bench - and turn it into a paid ad campaign.
I took the product to my photographic studio, and returned with this campaign in the colour-scheme of the Italian flag, new dynamic photography, fully post-produced and artworked imagery and the following storytelling narrative for the introductory teaser captions:
Community enrichment comes in many forms. Sometimes it's the little business that could. Born out of lockdown and minimal movement options, G'day for Good collects items from environmentally minded local businesses and includes them in care packs.
All profits go back into communities and support the artists who design the eco packaging as well as to carefully selected charities.
Captions are centred around small business owners and local producers, their stories and their impact.
Social Media Strategy and Content, Gram Grid Layout, Publishing, Design and Community Engagement
In this example, I applied social engagement and brand growth strategies in addition to and in support of wireframes, prototyping, user research, testing, website design and animated viral video campaign I completed (348k+views) which can be viewed here
Creative, eye-catching advertising design, social media customer response management, hashtag research, content strategy, captions, corporate copy, residential and architectural narrative:
Assets created for the historic, record breaking AO2020 campaign:
Sets of creative assets designed to jump out of the google Adsense advertising space and grab the target audiences' attention. Artworking, AI conceptualising, digital post-production and iterative design.
Robust social strategies include digital community engagement & development, social media touch-points, customer service UX, impact studies, viral video & reel focus, content consistency, aesthetic & branding, community outreach & UGC programs, highlighted feature iconography. and iterative reporting on best practice insights within the industry.
This is an example of a content calendar created for a client simultaneously launching a portal, informative articles and new CMS content, as well as social media. Specifics have been removed to protect privacy.
