Wireframing, website design, Shopify inventory build & management, social media strategy & content creation.
Design and build of a website, social media content and caption copywriting for an Australian company creating community care packs and periodical bundles (for that time of the month). The packs include products that support local, environmentally positive businesses.
As part of the Tone of Voice branding document, long form captions were adopted to provide an informative and educational experience in addition to a behind the scenes stories from business' founders.The instagram grid was specially designed to be viewed as a whole as well as in individual post pieces, adding to the dynamic visual appeal.
In-house: Digital Manager
Contract: Digital Creative Consultant
Client: Schweigen Home Appliances and the Axis Group
My role: Digital Transformation, Strategy, UX, Design, Advertising, Social Media, Paid Campaigns and Growth Marketing, UX, CX, UI commercial portal, CMS, art direction, visual conceptualisation, story-boarding, keyframe ideation & sketches, iterations, script copywriting, agency & audio management, delivery, formatting, campaign execution, multi-channel promotion, website design, wire-framing, web development, social media strategy & content, partnerships, collaborations, analytics, data management.
E-comms website: www.schweigen.com.au
Video Advertising Campaign incl. script writing, conceptual development, storyboarding and agency management: 348K YouTube views www.youtube.com/watch?v=ZFlQJd3M3Mk&t=1s
