Hello. I'm Jess - a teensy human speck with huge ideas, a bustling brain and an insatiable passion for creative digital innovation.
In my time, I've worked for Disney, Tennis Australia, Laura Ashley, Museums Victoria, Boden, Hopelab and many other powerhouses of creativity. I've consulted in Digital Innovation directly for CEOs and Directors and been the rocket in the pocket of countless brands.
From global ecommerce, fashion and retail, to content and marketing strategy for Melbourne's most iconic events - I'm your creative visual storyteller, data wrangler and digital marketing magic-maker.
Think of me as the back-stage digital runner who gets impossible things done.
Series of recognisable Australian characters for storytelling journey in making banking and financial planning accessible to young adults.
Social media strategy, caption copywriting, content generation, POS development, integrations and software management, ecomms web wesign and Shopify development, digital design and videography for reels, artist management.
Develop a set of illustrations for 39 Artist Tips articles, tailored to suit the audience of artists and focussed on inclusivity in photographic source imagery.
In-house: Digital Manager
Contract: Digital Creative Consultant
Client: Schweigen Home Appliances and the Axis Group
Responsibilities: Digital Transformation, Strategy, UX, Design, Advertising, Social Media, Paid Campaigns and Growth Marketing
E-comms website: www.schweigen.com.au
Video Advertising Campaign incl. script writing, conceptual development, storyboarding and agency management: 871K YouTube views
Take an outdated website and lacklustre customer experience and create a fully comprehensive 5-star customer journey. Increase revenue 10-fold using digital channels. Bring stories back to the kitchen, as the hub of the home. Create an empowered tone of voice within an advertising campaign that redefines the norm and challenges gender stereotypes. Web, eDM and social media strategies, Tone of Voice and brand guidelines creation and asset roll-out, SEM, SEO and multi-channel strategy.
Creation of wireframes, website, mega menu, rangehood buying guide, web development, creation of a database of customer-centric SEO-rich articles, social content and media outreach, videography and product photography, disruptive and memorable print advertising campaign, digital transformation program including software transitions, strategy and process docs for three year flexible marketing plan.
Huge uptick in traffic and sales, revenue goals achieved and exceeded, development of an outlet store for additional sales and sustainabiity, viral advertising campaign on youtube, improvements to internal culture and collaboration, increase of engagement across social media channels and growth of organic audience, development of brand as household name within the industry.