Website design, Shopify inventory build & management, wireframing, social media strategy & content creation, brand & product pages, caption copywriting, analytics and advertising suites.
G'day for Good creates Aussie community care packs and periodical bundles (for that time of the month). The packs include products that support local, environmentally positive businesses.
Design and build of a Shopify e-commerce website, full CMS product page and inventory management, creation of digital design banners for each care pack, and site-wide copywriting.
Social media posts with full background information on each business, creation of fun and engaging interview questions for each founder.
All copywriting for social media contains image descriptions in the caption, accessible to screen readers in keeping with WCAG3.0 guidelines.
Entire branding proof of concept from packaging to e-comms. As part of the Tone of Voice branding document, long form captions were adopted to provide an informative and educational experience in addition to a behind the scenes stories from business founders.
The instagram grid was specially designed to be viewed as a whole as well as in individual post pieces, adding to the dynamic visual appeal.
