Tennis Case Study

Case Study: Australian Open, Tennis Australia, AO2020 Campaign

Customer Experience, Ideation, Digital Design, Activations, UX/CX, EDMs, Device Testing, Development

‍Goals achieved: Increase engagement and ticket sales across trackable digital products‍

‍My role: Digital design, creating and presenting physical and digital activation decks for partners, brainstorming, training & mentoring juniors, device testing x96, creation of best practice usability guidelines, implement acknowledgment of country statements across digital products. Develop EDM digital marketing strategy, create best practice guidelines, improve accessibility, design and develop hundreds of email marketing campaign and social media assets prior to and during the AO2020 tennis season. 

Email Marketing Campaign, Assets Design and Development for Tennis Merch

Email Marketing Campaign, Assets Design and Development for Early Bird Tickets

Email Marketing Campaign, Assets Design and Development for Kids and Families Days

Email Marketing Campaign, Assets Design and Development for On-Sale and Live Stage Announcements
‍

Email Marketing Campaign, Assets Design and Development for Event Packages
‍

Email Marketing Campaign, Assets Design and Development for App Announcement
‍

Email Marketing Campaign, Assets Design and Development for Mid-Event Automated Reminders
‍

Automated & Personalised Email Marketing Campaign, Assets Design and Development for Event Attendees
‍

Email Marketing Campaign, Assets Design and Development for Event Merchandise Launches
‍

Expanding the show-stopping email marketing campaign to organic and paid social media campaigns and story assets, further boosting engagement.